Nice Cream is a self-directed project that explores how a flexible visual system can adapt across print, digital, and motion while maintaining a cohesive identity. Built around a defined set of rules, including typography, color, and layout, the system allows for variation and responsiveness without losing consistency. Interactivity is central to the project, extending beyond clickable screens to include audience participation and dynamic visual responses. Through this work, I investigated how rule-based design systems can remain playful, expressive, and scalable across multiple formats.